Walmart has officially launched Pretty Smart in over 400 stores nationwide, offering high-quality, budget-friendly makeup options for under $10! I had the incredible opportunity to partner with my longtime production client, Raindrop, to bring this campaign to life. From concept to execution, I handled the hair and makeup for both the commercial and print campaigns, ensuring the models looked fresh and radiant—perfectly embodying the message of affordable beauty. If you look closely, you will see my arm in one of the swatching shots :)
We focused on creating looks that would resonate with everyday consumers while maintaining that ‘wow’ factor for both in-store and online presentations. It’s always a pleasure to collaborate on projects that are not only creative but also help make beauty more accessible for everyone. Check out the campaign above!
I finally had the chance to see Pretty Smart on the shelves in real life! It’s an indescribable feeling seeing the result of your work being sold to the public.
As someone who had the pleasure of doing the hair and makeup for the commercial and print campaign for this brand, it feels incredibly rewarding to see the vision come to life.
Seeing Pretty Smart displayed in Walmart is not only a proud moment for me as an artist but also a reminder of how impactful our work can be. Now, seeing the final product in-store makes the experience all the more meaningful.
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