Ashley Fierro is an Emmy Award-winning makeup artist, educator, and beauty entrepreneur with over 20 years of experience and more than 3,000 luxury brides under her belt. Known for her signature natural, radiant style, Ashley has become the go-to artist for high-profile brides, commercial clients, and professional athletes alike.

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She’s not just behind the chair—she’s behind the movement. As the founder of Business of Makeup®, Ashley helps beauty professionals turn their passion into profitable, purpose-driven careers through online courses, in-person education, and keynote speaking. Her thought leadership has taken center stage at IMATS, Elegance International, and in top-tier publications like Forbes, People, Martha Stewart Weddings and Exquisite Weddings.

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Ashley works with commercial clients across the U.S. and internationally, bringing her signature clean, camera-ready aesthetic to beauty campaigns, wellness brands, celebrities, and professional athletes. She also leads a trusted team that serves over 120 luxury bridal clients annually across her Southern California and Central Texas studios. From beauty chair to boardroom, her mission is clear: to elevate the artistry, professionalism, and personal brand power of creatives everywhere.