PRO Series

Our goal is to help you gain the confidence and skills you need to master running a successful makeup business in the Film, Television, Commercial, Print and Bridal industry!Ashley Fierro & Melissa Street


The Business of Makeup™ presents the PRO Series, an on-going series of courses featuring Master Makeup Artists sharing and teaching the art of combining Makeup and Business skills that have propelled them to the top of their industry.

Join Ashley Fierro and Melissa Street as they team up together to teach and share their innovative strategies on how they achieved long-term success as professional, freelance makeup artists.  This PRO Series is specifically designed for working makeup artists and assistants looking to take their business to the next level.

  • What You Can Expect

    The first 3 hours of your day will be in a “classroom style” setting, where you will learn self-employment business fundamentals, principals and action plans from Ashley Fierro’s exclusive Business of Makeup™ program. Melissa Street will chime in with additional anecdotes as it pertains to Film/TV.

  • DEMO

    The second half of your day will include demonstrations from Melissa Street. Melissa will cover Men’s Grooming 101 for Freelance Makeup Artists, What every PRO MUA Needs to Know about Lighting and Basic Tattoo Covering. Melissa will take you through all 3 of these concepts that apply to all artists and forms of makeup artistry. Ashley will add notes about commercial/print and bridal as well. This content will be for all levels.

  • Swag Bag + GIVE AWAYS

    We are so grateful to have the brands that we use professionally everyday be part of this event. They have graciously and generously filled our Swag Bags and Give Aways with our favorite PRO products! Every attendee will receive a Swag Bag and also the opportunity to win prizes from our sponsors during the give-away portion of this class.

What You Will Learn
  • Relationship Building

    Cultivating Client Relationships: How to align with the right clients & How to build your community of artists.

  • Increasing Client Inquiries

    Get more client inquiries and how to convert those inquires into paid jobs.

  • Move Past Road Blocks

    Break through road blocks and bad business practices that are holding you back from scaling your business.

  • Men's Grooming 101

    Proper grooming techniques for on camera male talent.

  • Lighting: What MUA's Need to Know

    Lighting/Camera/Lenses – what you really need to know about today’s High Definition gear.

  • Tattoo Covering for the PRO MUA

    Techniques, tools and products on how to cover tattoos for on camera.

Thank you to our Sponsors

Private Coaching


[ O P T I O N A L A D D - O N ] Sunday Aug 12th - Price Per Hour
  • Hour Long Private Coaching Sunday August 12th
  • Featuring Ashley Fierro & Melissa Street
  • Dive Deep into your Business

A S H L E Y F I E R R O, Educator, Artist & CEO.
Ashley is a celebrity makeup artist, educator and keynote speaker who specializes in editorial and fashion media, red carpet events, professional athletes, luxury brides, TV and film. With over a decade of experience, her fresh, natural and modern approach to beauty has attracted celebrity clients wanting to be on trend, camera and red carpet ready, as well as maintain a consistent yet adventurous spirit.

Her wedding work has graced the covers of Martha Stewart Weddings and Exquisite Weddings and her studio services 100+ Bridal clients a year. Ashley Fierro and her team (previously known as My Girls on Film Studios) have become the most sought after makeup studio in Southern California for luxury brides. Ashley has also created her own highly pigmented mineral makeup line that she uses on all of her clients.

Ashley also teaches makeup artists around the globe in her successful course, Business of Makeup™ & Business of Makeup™ Bridal, educating artists on how to take their creative passions into a full time career. With students worldwide, Ashley has been able to change the lives of students through business content – providing the tools to launch their careers to a new level. Ashley has taught at IMATS as an educator in 2017 & 2018.

Her present client roster includes: L’Oréal Paris Makeup, Puma, Adidas, Under Armour, Kopari Beauty, Coleman Camping, Lifeproof, Luna Grill and more.

M E L I S S A S T R E E E T, Makeup & Men’s Grooming Artist.
Melissa Street is an 8 time Emmy Award winning, freelance makeup artist with over 30 years of experience in non-union film, television, print, theater and live events. She attended the renowned Joe Blasco Makeup School and Elegance Academy.

In 2001, Melissa founded her company, Epic Makeup, which provides services for a diverse list of corporate and media clients including: Qualcomm, Microsoft, Nike, X- Box, Hewlett-Packard, Cisco Systems, NBC, ABC, CBS, CNN, E!News, SpikeTV and Viacomm.

Her past and present celebrity clients include: Carlos Santana, Foreigner, Kenny Loggins, Chris Ledoux, Michael Jordan, William H. Macy, Carrot Top, James Earl Jones, Louie Anderson, Jeff Bridges, Chris Mulkey, Christopher Reeve, Arnold Schwarzenegger, Cybil Sheppard, Tony Sirico, Virginia Madsen, Andrew J. West, Kirsten Vangsness, Suzanne Somers, Graham Phillips and Michelle Trachtenberg.
Melissa was key makeup artist on Ron Howard’s Project Imagination film When You Find Me, with his daughter, actress Bryce Dallas-Howard directing. She has also Department Headed on several non-union films including Walter, Sports Heaven, Tiberian Sun, Super Athlete, Halo Legends, Carrot Top The Movie and The Fatal Heiress. Non- union television projects include FX Channel’s Terriers, ABC’s 20/20, NBC’s Dateline, Awesomeness TV’s series Guidance and the YouTube hit series, Vampire Mob. She is also the Department Head Makeup Artist for NBC7 San Diego and Telemundo 20 news team for which she won her Emmy Awards. Melissa also uses her special effects skills on industrial training videos for P.O.S.T. (Police Officers Standardized Training) and several branches of the U.S. Military, as well as with the FBI assisting in their “undercover” work.

Travel &

  • Airport

    SAN: San Diego International Airport

  • Hotel

    Class will be held in North County San Diego. Travel accommodations will be listed shortly.

  • Location

    This class will be hosted in North County San Diego, CA. Location specifics will be released soon.